Qualitative Research

Focus Groups

Group discussions help in capturing a wide range of experience, opinions, beliefs, and values. We have experts to validate the study outcomes based on pre-existing information discussed by individuals with conflicting opinions. As this helps in evaluating the behaviour of your audience, it can make a significant impact in understanding the market for future gains.

In depth Interviews

An in depth interview is a loosely structured interview. It allows freedom for both the interviewer and the interviewee to explore additional points and change direction, if necessary. This allows us to gain a wider perspective of the subject on hand. At Statice, we have you covered with experienced interviewers with expertise in variety of subjects